Pop Ups

An integral element to the Apartment 58 ethos is our ability to Pop Up. Since our audience cannot always come to us, we will to go to them. Hence, Apartment 58 Pop-Ups in conjunction with organisations such as The British Fashion Council, TOPMAN (Fashion), Design Junction (Design), Frieze Art Fair and Lazarides (Art). The Pop-Ups are a brand and membership building exercise, which has thus far proven popular.

Apartment 58 is permanently in the personal shopping suite in TOPMAN at TOPSHOP’s flagship store, Oxford Circus, London.

Apartment 58 launched its first Pop-Up under the guise of FOLD – a collaborative project with ZEO and Klaus Haapaniemi – seeking to provide a creative hub like no other, which had its debut at Design Junction 19-23rd September 2012. Shortly after, on the 8th-21st of October, Apartment 58 launched at Bedlam: a Lazarides Pop-Up during Frieze Art Fair. Since then, Apartment 58 has been at the British Fashion Awards and London Collections: Men.

In 2013, Apartment 58 has already Popped-Up for EDIT at the Salone del Mobile Salon – Milan, with plans to do so at London Fashion Week, Frieze Art Fair and Design Junction later in the year.

Each Pop-Up requires Apartment 58 to recreate and design the look, feel and Apartment 58 concept at each venue. This presents an opportunity to associate with other brands and work collaboratively with like-minded individuals and organisations.